Privacy policy
Last updated: April 14, 2026
1. Who we are
Placematic USA LLC ("Placematic", "we", "us", "our") is a Location Intelligence SaaS company based at 1600 Golf Rd, Suite 1200, Rolling Meadows, IL 60008, United States. We operate the website placematic.com and related services. Contact: hello@placematic.com
2. What data we collect
Data you provide directly:
- Name, email address, company name — when you submit a contact form, request a demo, or reach out to us
- Any information you include in messages sent to us
Data collected automatically:
- IP address and approximate location
- Browser type and version
- Pages visited, time on site, referral source
- Device type and operating system
Cookies and tracking:
- We use Google Analytics to understand how visitors use our website
- We may use LinkedIn Insight Tag for campaign measurement
- Essential cookies required for the website to function
3. How we use your data
We use the information we collect to:
- Respond to your inquiries and demo requests
- Send relevant information about our products and services (only if you’ve contacted us or opted in)
- Analyze website performance and improve user experience
- Comply with legal obligations
We do not sell your personal data to third parties. We do not use your data for automated decision-making or profiling.
4. Legal basis for processing (GDPR)
If you are located in the European Economic Area, we process your personal data on the following legal bases:
- Legitimate interest — responding to inquiries, improving our services
- Consent — marketing communications, non-essential cookies
- Legal obligation — where required by law
5. Data sharing
We may share your data with:
- Google LLC — analytics (Google Analytics)
- LinkedIn Corporation — campaign measurement (LinkedIn Insight Tag)
- Email service providers — to send transactional emails
All third-party providers are contractually required to protect your data and use it only for the purposes we specify.
6. Data retention
We retain personal data only as long as necessary:
- Contact form inquiries — up to 2 years
- Analytics data — as per Google Analytics default retention settings
- You may request deletion at any time (see Section 8)
7. International transfers
Placematic operates in both the United States and Poland (EU). If you are located in the EU, your data may be transferred to and processed in the United States. We ensure appropriate safeguards are in place in accordance with applicable data protection law.
8. Your rights
Depending on your location, you may have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data
- Object to or restrict processing
- Data portability
- Withdraw consent at any time
California residents (CCPA): You have the right to know what personal information we collect, request deletion, and opt out of sale (we do not sell personal data).
To exercise any of these rights, contact us at: hello@placematic.com
9. Cookies
We use the following types of cookies:
| Type | Purpose | Can be disabled |
| Essential | Website functionality | No |
| Analytics | Google Analytics — usage statistics | Yes |
| Marketing | LinkedIn Insight Tag | Yes |
You can manage cookie preferences through your browser settings or our cookie consent banner.
10. Security
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, or disclosure.
11. Changes to this policy
We may update this Privacy Policy from time to time. The date at the top of this page reflects the most recent update. Continued use of our website after changes constitutes acceptance of the updated policy.
12. Contact
For any privacy-related questions or requests:
Placematic USA LLC 1600 Golf Rd, Suite 1200 Rolling Meadows, IL 60008 United States hello@placematic.com
Placematic Sp. z o.o. Wita Stwosza 48/105 02-661 Warsaw, Poland office@placematic.pl
NORTH AMERICA
Placematic USA LLC
1600 Golf Rd, Suite 1200
Rolling Meadows, IL 60008
United States
EUROPE
Placematic sp. z o.o.
Wita Stwosza 48/105
02-661 Warsaw
Poland
© 2026 Placematic