Territory management
Geomarketing analytics
Store locator for your website
Address to coordinates
Real-time address autocomplete
Embeddable map tiles
Single and multi-stop routing
Maps for transport & logistics
Full Placematic Spatial API overview
HERE Gold Partner — one contract, full support
Your savings vs Google Maps — free
Building fleet software or an ELD platform
Running a delivery network or distribution operation
Managing a multi-location retail or franchise network
Expanding a location network or planning new sites
Territory and route management for field teams
Adding location features to a software product
Assessing whether your fleet is ready to go electric
Pricing deliveries by distance, traffic and vehicle type
Building maps and navigation into your product
API credentials scoped to your use case
Custom volumes, bundles, and support
See HERE in action with our team
Estimate your costs with the API calculator
Full HERE Location Services overview
HERE vs Google Maps, Mapbox & more
Test and explore HERE APIs in the browser
Free tools for converting HERE location data
Create, edit, and validate GeoJSON in the browser
Truck-compliant routes with road restrictions
Multi-stop fleet route optimization
Bulk travel time and distance calculation
Energy-aware routing for electric vehicles
Travel-time service area calculation
Real-time traffic overlays and road incidents
High-resolution satellite and aerial imagery
Fleet-specific map rendering with truck restrictions
Address to coordinates at scale
GPS coordinates to structured address
Bulk address processing at enterprise scale
Search and discover millions of POIs globally
Hybrid GPS, Wi-Fi and indoor positioning
GPS trace matching with speed and compliance data.
Multi-vehicle fleet tour optimization
Build map-powered iOS, Android and web apps
UpInsight gives business teams a spatial analytics platform to analyze territory performance, identify market gaps, and make better location decisions — without GIS expertise.
Import your stores, customer points, territories, and external datasets into a single spatial workspace — and query them together on the map.
Import customer points, store locations, competitor sites, or any point dataset. UpInsight maps them and makes them queryable spatially.
Overlay territory boundaries, trade areas, delivery zones, or census data. Combine multiple area layers to reveal patterns invisible in spreadsheets.
Enrich your data with demographic layers, POI data, and HERE location intelligence. UpInsight integrates external data sources directly into your analysis.
Run location assessments, analyze spatial patterns, and visualize your data across multiple dimensions — population, density, attractiveness, and business metrics in one report.
Plan new investments or optimize the existing network. Create impact zones for a given point and generate a report based on the number of data and factors.
Collect historical events relevant to your business in the form of points on the map and present them as a heat map to spot patterns.
Advanced data visualization options. Classification and filtering create clear, attractive maps that help you reach customers and partners more easily.
Export analysis results as PDF reports or GeoJSON, connect to your existing tools via API, or embed live map views directly into your dashboards and business intelligence platforms.
Connect UpInsight analysis results to your existing tools — CRMs, dashboards, and business intelligence platforms — via the Placematic Spatial API.
Share analysis results with clients or partners as PDF reports, map exports, or embedded map views. UpInsight acts as the authoritative source of your spatial intelligence.
Plan-based pricing with defined features in each tier.
UpInsight is built for business teams that make location decisions — heads of network development, retail expansion managers, logistics operations leads, and field service directors. It’s not designed for data scientists or GIS specialists. If you can use a web browser, you can use UpInsight.
Google Maps shows you where things are — it doesn’t analyze business performance spatially. Power BI handles data visualization but has no spatial intelligence. UpInsight combines both — it maps your business data, enriches it with demographic and location layers, and surfaces insights that neither tool can produce alone.
You can import customer points, store locations, competitor sites, territory boundaries, and any point or area dataset in standard formats — CSV and GeoJSON. UpInsight also connects to external data layers including demographic data, POI data from HERE, and catchment areas calculated from the Placematic Spatial API.
Yes. UpInsight analysis results are accessible via the Placematic Spatial API — you can push territory performance data, coverage metrics, and location scores into your CRM, dashboard, or BI platform. Share outputs as PDF reports, map embeds, or API feeds.
UpGrid is for managing and maintaining territory boundaries — defining zones, assigning locations, and querying coverage via API. UpInsight is for analyzing performance within those territories — understanding which zones are underperforming, where market gaps exist, and where to expand or consolidate. They work best together — UpGrid provides the territory structure, UpInsight provides the intelligence on top of it.
Yes. We offer a structured pilot scoped to your actual data and use case — not a generic sandbox. Submit a trial request and we’ll set up access within 1 business day. No credit card required.
Pricing is plan-based with defined features per tier — starting at $100/month for individual analysts and scaling to $1,500+/month for full analytics suites. Plans differ in spatial grid resolution, number of reports per month, and available data layers (demographic, income, employment, retail attractiveness, Points of Interest). Contact us for an exact quote based on your use case.
UpInsight is built and operated by Placematic USA LLC — a Location Intelligence SaaS company based in Rolling Meadows, IL. Placematic is a HERE Technologies Gold Partner since 2016. UpInsight runs on Placematic’s own spatial infrastructure — not a third-party white-label product.
Start a pilot or book a 20-minute demo — we'll show you UpInsight with your actual data.