See where your business is winning. And where it isn't.

UpInsight is built for business teams that make location decisions — heads of network development, retail expansion managers, logistics operations leads, and field service directors. It’s not designed for data scientists or GIS specialists. If you can use a web browser, you can use UpInsight.

Google Maps shows you where things are — it doesn’t analyze business performance spatially. Power BI handles data visualization but has no spatial intelligence. UpInsight combines both — it maps your business data, enriches it with demographic and location layers, and surfaces insights that neither tool can produce alone.

You can import customer points, store locations, competitor sites, territory boundaries, and any point or area dataset in standard formats — CSV and GeoJSON. UpInsight also connects to external data layers including demographic data, POI data from HERE, and catchment areas calculated from the Placematic Spatial API.

Yes. UpInsight analysis results are accessible via the Placematic Spatial API — you can push territory performance data, coverage metrics, and location scores into your CRM, dashboard, or BI platform. Share outputs as PDF reports, map embeds, or API feeds.

UpGrid is for managing and maintaining territory boundaries — defining zones, assigning locations, and querying coverage via API. UpInsight is for analyzing performance within those territories — understanding which zones are underperforming, where market gaps exist, and where to expand or consolidate. They work best together — UpGrid provides the territory structure, UpInsight provides the intelligence on top of it.

Yes. We offer a structured pilot scoped to your actual data and use case — not a generic sandbox. Submit a trial request and we’ll set up access within 1 business day. No credit card required.

Pricing is plan-based with defined features per tier — starting at $100/month for individual analysts and scaling to $1,500+/month for full analytics suites. Plans differ in spatial grid resolution, number of reports per month, and available data layers (demographic, income, employment, retail attractiveness, Points of Interest). Contact us for an exact quote based on your use case.

UpInsight is built and operated by Placematic USA LLC — a Location Intelligence SaaS company based in Rolling Meadows, IL. Placematic is a HERE Technologies Gold Partner since 2016. UpInsight runs on Placematic’s own spatial infrastructure — not a third-party white-label product.