Flat $5 delivery fee for everyone
Price based on real distance + traffic
Manual pricing decisions
30+ parameters auto-calculated
Customers surprised by delivery cost
Live estimate before they order
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Dynamic Delivery Pricing
Dynamic Delivery Pricing.
Built for the Way You Operate.
Stop charging flat rates. Price every delivery based on real distance, live traffic, time windows, vehicle type and 30+ configurable parameters — via API or embeddable widget.
No credit card required
30+ configurable parameters
Live routing engine
20–30% cheaper than Google Maps
Embed in 10 minutes
Geofencing, tolls, weather & more
How it works
From address to price in milliseconds.
Input
Customer enters pickup + delivery address with autocomplete.
Autocomplete
Geocoding
Calculate
Engine applies your pricing rules: distance · traffic · time window · vehicle · surcharges.
Routing
Traffic
Output
Instant price shown to the customer with a full cost breakdown.
Embed
or
API Response
Average response time: <200ms · Powered by HERE Location Services
Who is this for
Built for your operation.
Pick your use case.
Sound familiar?
You’re charging $5 to everyone. Whether they’re 0.5 miles away or 4 miles away.
Placematic calculates the real cost per order — distance, live traffic, time of day. You stop subsidizing long deliveries.
↑ 23%
↓ 0
28 min
delivery margin
manual calculations
avg delivery time shown
How it works for restaurants:
Vehicle types
Vehicle types
Scooter for short orders, Van for large catering orders. Different price per vehicle, automatically.
Live traffic
Live traffic
Friday 6pm in Lincoln Park? +$1.50 peak surcharge applied automatically — no manual slider.
Weather
Weather
Snowing? A +$2.00 cold-weather fee triggers automatically. Conditions monitored 24/7.
From $49/month · 14-day free trial
Sound familiar?
You have 200 restaurants on your platform. Each needs different zones, vehicles and pricing rules — you can’t configure them manually.
One API call per order. Each restaurant manages its own Operator Dashboard. Your platform passes the fee to checkout automatically.
1
<200ms
∞
API endpoint
response time
restaurants supported
How it works for platforms:
API key per restaurant
API key per restaurant
Each operator gets its own key and config. Your platform callsPOST /v1/delivery/price?operator_id=…
Dispatcher integration
Dispatcher integration
HERE Waypoint Sequence optimizes courier routes across all restaurants. Multi-drop discount applied automatically.
Geofencing
Geofencing
Automatic SMS / push when a courier approaches each customer. Per-restaurant notification templates.
REST API · from $0.002 / request
+197
Placematic API
Sound familiar?
Your checkout shows $6.99 flat. Your actual courier costs $12 for the far side of the city. You absorb the difference every time.
Real delivery cost calculated at checkout — before the customer pays. No surprises. No margin erosion.
+18%
Real-time
$0
checkout conversion
pricing at address entry
delivery margin losses
How it works for e-commerce:
Shopify integration
Shopify integration
Install once. Delivery price appears automatically in checkout — no developer needed.
Toll costs
Toll costs
Delivery across the bridge? Toll Cost API adds the exact toll to the delivery fee automatically.
Isoline zones
Isoline zones
Define delivery areas by drive-time, not distance. A 20-min zone = exactly 20 minutes by road.
From $49/month · 14-day free trial
Sound familiar?
Your clients want dynamic delivery pricing. From scratch that means a routing engine, traffic data, toll costs, zones, vehicle profiles — 6 months of engineering.
Embed Placematic as your delivery pricing layer. REST API, full white-label. Your clients never know it’s us. Ship in days, not months.
2 days
30+
White-label
integration (was 6 months)
parameters out of the box
no Placematic branding
How it works for software vendors:
Backend API
Backend API
POST /v1/delivery/price with a Bearer key, server-to-server. Returns {"delivery_fee": 8.71}. Key never exposed.
Truck routing
Truck routing
HERE Truck Routing included — bridge heights, weight limits, hazmat restrictions. FMCSA compliant out of the box.
White-label · volume pricing available
server.js
await placematic.price({ pickup: "14 Oak St", dropoff: "2200 Algonquin", vehicle: "truck" }) ✓ 200 OK 182ms { "delivery_fee": 8.71 }
Sound familiar?
Your team quotes delivery prices manually or from a spreadsheet. It takes 5 minutes per quote. You lose deals while calculating.
Instant, accurate quotes in <200ms. Toll costs, vehicle type, traffic — all calculated automatically. Your team quotes in seconds.
<200ms
0
↑ 40%
quote generation
manual calculations
quote-to-close rate
How it works for couriers:
Fleet telematics
Fleet telematics
Connect your fleet via Fleet Telematics. Nearest courier auto-assigned. Live ETA shown to the customer.
Dispatcher
Dispatcher
Tour Planning optimizes routes for your entire fleet at once — re-routes automatically when a new order arrives.
Geofencing alerts
Geofencing alerts
Courier enters the 500m zone → the customer gets an automatic SMS. Zero manual status updates.
From $49/month · 14-day free trial
ETA 9 min
Sound familiar?
You operate 50+ locations. Each has different delivery zones, vehicles and pricing rules. Managing this manually doesn’t scale.
One platform manages pricing rules for all locations. UpGrid handles territory conflicts. HERE handles routing. You handle the business.
50+
UpGrid
API + Widget
locations managed centrally
territory management
deployment options
How it works for enterprise:
UpGrid zones
UpGrid zones
Draw delivery territories per location. Prevent zone conflicts automatically. Blackout zones managed centrally.
Demand forecasting
Demand forecasting
HERE historical data predicts surge windows. Friday 6pm Lincoln Park = 1.3× automatically.
Truck routing
Truck routing
Mixed fleet? Car, Van, Electric Van, Truck — each with a HERE-optimized routing profile. FMCSA compliance built in.
Custom pricing · SLA guarantee
$6.40
$9.10
$5.80
$11.20
Two ways in
One product. Two ways to use it.
Whether you're a restaurant owner or a platform developer — we have you covered.
No coding required
Embeddable Widget
Add dynamic delivery pricing to your ordering page in minutes. Configure all parameters from your Operator Dashboard — no developers needed.
Drag-and-drop embed code
Operator Config dashboard
30+ pricing parameters
Live traffic surcharges
UpGrid delivery zones
Light / Dark mode
From $49/mo
REST API
Delivery Pricing API
Integrate dynamic delivery pricing into your platform, app or marketplace. Single endpoint, full parameter control, JSON response with cost breakdown.
REST API, JSON response
HERE routing engine
Toll costs included
Fleet telematics ready
NVIDIA cuOpt compatible
<200ms response time
From $0.002/req
API keys should always be used server-side. Never expose your key in frontend JavaScript code. Call the API from your backend and pass the
delivery_fee to your checkout. Read security best practices →Pricing parameters
Price every delivery exactly right.
30+ configurable parameters. Set once in your dashboard, apply to every order.
Distance & Routing
Base fare + per-mile rate.
Accurate road distance via HERE Routing — not crow-flies, real road network.
Real road distance
Not crow-flies
Routing
Live Traffic
Peak-hour surcharges auto-detected from real-time traffic data — replace manual sliders with live conditions.
Mon–Sun schedules
Real-time data
No sliders
Vehicle Types
Bicycle · Scooter · Car · Van · EV · Truck.
Per-vehicle rates and restrictions, max distance and weight limits. Truck profiles use bridge/tunnel limits, weight and hazmat routing, FMCSA compliant.
Max distance
Max weight (lbs)
FMCSA compliant
Delivery Zones
Drive-time isoline zones with UpGrid territory management. Building entry & parking surcharges.
Drive-time based
Building surcharges
Parking fees
Time Windows
ASAP, scheduled, same-day pricing. Holiday and weekend surcharges, advance-booking discounts.
Same-day pricing
Advance discounts
Slot booking
Smart Surcharges
Toll costs via Toll Cost API. Weather conditions surcharge, demand surge pricing 1.0×–2.5×.
Rain/snow fees
Cold weather
Avoid tolls option
Live notifications
Keep customers informed. Automatically.
Geofencing triggers real-time notifications at every stage of the delivery — no manual updates, no customer calls.
Courier Departs
Exit zone at pickup · 200m radius
Placematic
now
Your order is on the way! Estimated delivery:
28 min
SMS
Push
Approaching Delivery
Enter zone near destination · 500m
Placematic
now
Almost there! Alex arrives in ~3 min. Please be ready.
Track live →
SMS
Push
Live tracking link included
Delivery Completed
Exit zone at destination · 100m
Placematic
now
Delivered! ✓ Rate your experience
→
Push
Email
Triggers rating + payment confirmation
Notification Channels
Twilio SMS
Firebase Push
Sendgrid Email
Connect your existing messaging infrastructure.
How it works technically
Geofencing API monitors courier position
Triggers fire server-side — no courier app needed
Uses Fleet Telematics position feed
Average trigger latency: <5 seconds
Configurable radius per trigger (100m–2000m)
Integrations
Connects to your existing stack.
Widget, API, or webhook — Placematic fits into how you already work.
Payments
· Delivery fee flows automatically to checkout
Most popular
Stripe
Pass
delivery_fee as a line item to Stripe Checkout.
stripe.checkout.session.create({ line_items: [{ price_data: { unit_amount: 871 }}] })
Square
Add dynamic delivery pricing to Square online orders.
One-click connect in Operator Dashboard
Webhook
Any payment system. Generic webhook delivers the price to your backend.
{ "delivery_fee": 8.71 }
Order Management
· Works with your POS and e-commerce platform
Toast POS
Native integration for Toast online ordering. 100,000+ US restaurants.
Partner Program — Coming Q3 2026
Fleet & Dispatch
· Connect your courier fleet for live ETAs
Placematic
Built-in
Placematic Fleet & Dispatcher. Don't have a fleet management system? Use HERE Fleet Telematics and HERE Tour Planning built directly into Placematic — no third-party integration required.
Samsara
Live courier position for accurate ETAs. Used by 15,000+ fleets in the US.
Motive
Fleet tracking integration. Formerly KeepTruckin.
Don't see your platform? Our REST API works with any tech stack.
Live demo
See it in action.
Try the live calculator — the same engine that powers the API.
Live notifications
Built on HERE Location Services.
HERE Routing API
HERE Traffic API
HERE Toll Cost API
HERE Isoline Routing
Why HERE over Google Maps?
Truck-specific routing profiles
Real toll cost calculation
Drive-time isoline zones
20–30% lower API costs
No per-user licensing fees
Enterprise ready
99.9% uptime SLA
GDPR compliant
US + Global coverage
Dedicated support
Volume pricing available
Social proof
Trusted by delivery operators.
42,800
Deliveries priced daily
640
Operators using Placematic
182 ms
Average API response time
"Placematic replaced our flat-rate pricing with dynamic calculations. Our delivery margins improved significantly in the first month."
— Customer Name, Title · Company
Pricing
Simple, usage-based pricing.
For small operators
Starter
$49
/mo
Up to 500 deliveries / month
Embeddable widget
10 pricing parameters
Email support
HERE routing included
For growing operations
Professional
$149
Most popular
/mo
Up to 5,000 deliveries / month
Widget + API access
All 30+ parameters
UpGrid zone management
Live traffic surcharges
Priority support
HERE Traffic + Toll APIs
For platforms & large fleets
Enterprise
Custom
Unlimited deliveries
Full API access
NVIDIA cuOpt integration
Fleet Telematics API
Demand forecasting
SLA guarantee
Or pay per request
API Pay-as-you-go
No monthly commitment. Pay only for what you use.
0–10,000 requests
$0.005 /req
10,001–100,000 requests
$0.003 /req
100,001+ requests
$0.002 /req
All plans include a 14-day free trial · No credit card required · Cancel anytime
Frequently asked questions.
You pay a monthly base fee plus usage. Each delivery priced via API = 1 request. Widget users pay per active month.
We use the HERE Routing API which calculates real road-network distance — not straight-line. Accuracy within 5 meters.
Yes — connect UpGrid to draw custom zones, or use HERE Isoline Routing for drive-time zones.
Yes — one line of JavaScript embeds the full widget. Works with any website, Shopify, WooCommerce, or a custom platform.
Yes. The HERE Toll Cost API covers all US interstate toll roads and updates in real time.
A REST API with JSON response works with any tech stack. SDKs available for JavaScript, Python, and PHP.
Direct engineering support from the Placematic team — not a ticket queue. You get a named contact for integration questions, ongoing help as you build, and a single point of contact for all related issues.
Quick start
Live in minutes. Really.
Three steps from API key to first delivery price calculated.
1
Get your API key
Sign up, no credit card required. Sandbox environment available immediately.
2
Make your first request
One POST with origin, destination and vehicle type.
request.sh
curl -X POST \ https://api.placematic.com/v1/delivery/price \ -H "Authorization: Bearer YOUR_KEY" \ -d '{ "origin": "Your pickup address", "destination": "Customer address", "vehicle_type": "car" }'
3
Get instant pricing
A full breakdown returns in under 200ms.
200 OK · response.json
{ "delivery_fee": 8.71, "eta_minutes": 28, "distance_miles": 3.2, "breakdown": { "base_fare": 2.99, "distance_fee": 2.72, "peak_surcharge": 1.50, "vehicle_surcharge": 1.50 } }
<200ms response
99.9% uptime
HERE powered
GDPR compliant
Browser
Your Server
Placematic API
API
Security
Keep your API key secure.
Server-side architecture recommended.
Don't do this
// ❌ Never in frontend JavaScript fetch('https://api.placematic.io/v1/delivery/price', { headers: { 'Authorization': 'Bearer pk_live_YOUR_KEY' // exposed! } })
Do this instead
// ✓ Call from your backend (Node.js) app.post('/get-delivery-price', async (req, res) => { const price = await fetch( 'https://api.placematic.com/v1/delivery/price', { headers: { 'Authorization': `Bearer ${process.env.PLACEMATIC_KEY}` }, body: JSON.stringify(req.body) } ) res.json(await price.json()) })
Key never exposed
Same <200ms response
Works with any backend
Express, Django, Laravel, Rails, Go — any backend language works.
Ready to integrate?
Tell us about your operation — we'll follow up within 1 business day
Start pricing deliveries smarter.
14-day free trial. No credit card. Live in 10 minutes.
or pick a time directly:
Placematic USA LLC · Rolling Meadows, IL