Solutions
/
Network Planning

Find the right locations. Grow your network with confidence.

Placematic combines spatial data layers, AI-powered scoring models, and HERE Technologies maps to help you identify where your next locations will generate the highest value — without cannibalizing what you've already built.

Book a demo
See the case study
HERE Gold Partner
Since 2016
Spatial APIs
15+ data layers
AI Scoring
Calibrated per client
SCENARIO · CHICAGO METRO LIVE MODEL
Existing Candidate Overlap risk Δ +5.6% coverage
The Problem

Expanding a network is harder than it looks​

Three forces quietly erode the ROI of network growth — and none of them are visible in a spreadsheet.

01

Manual judgment doesn't scale

When you have 100+ existing locations, spreadsheets and field intuition can't account for catchment overlap, demographic shifts, or competitor density at national scale.
02

Cannibalization kills ROI

Opening a new location that draws from your existing network isn't growth. Without spatial modeling, you can't see the overlap until it shows up in your revenue.
03

You're making million-dollar bets blind

New site decisions lock in capex for years. Without a data-driven scoring model, you're guessing which gaps in your coverage are actually worth filling.
How Placematic Solves It

A multi-layer intelligence platform for network expansion

We combine your internal data with Placematic spatial layers, HERE Technologies mapping APIs, and custom-built AI models to give you ranked, defensible location decisions.

Location Attractiveness Model

Weighted scoring across 15+ variables: retail density, public services, transport accessibility, demographics, competition intensity. Weights calibrated to your existing network performance.

Multi-Variable Location Scoring

Final composite score combining population, salary levels, competition, density, age structure, and population dynamics.

Gravity Model (Huff Model)

Probabilistic catchment analysis using Manhattan distance to calculate realistic customer reach, accounting for walking time and competitive alternatives.

Prospective Investment Analysis

Spatial mapping of planned real estate and infrastructure projects to identify future high-potential zones before competitors arrive.

Cannibalization Analysis

Spatial modeling to identify overlap between existing and candidate locations before any decision is made.

Coverage Gap Identification

National or regional analysis to show where demand exists but your network doesn't reach yet.
Case Study

Proven in the field. At scale.

Outcomes from a recent engagement with a national parcel-locker operator. Numbers are model-validated and tied to client KPIs.

For a national parcel locker operator with 1,000+ existing locations

Priority locations
0
Identified, ranked and ready to act on.
Population reached
+
0
M
Net new addressable population.
Coverage area
+
0
sq mi
Incremental territory served.
Coverage gain
+
0
%
Of national population, post-rollout.

The model also mapped 640 planned real estate developments across 7 cities — giving the client advance visibility into tomorrow's high-value zones, before the competition.

Who This Is For

Built for operators who think at scale

Network Planning works wherever physical footprint drives revenue — and where one wrong site costs years.

Parcel & Last-Mile Delivery

Optimize locker and pickup point placement across dense urban and suburban markets.

Retail & QSR Chains

Score candidate sites, model trade areas, and stress-test your expansion pipeline before committing capex.

EV Charging & Infrastructure

Identify coverage gaps, model demand zones, and prioritize station rollout based on real usage patterns.

Financial Services & Insurance

Plan branch, ATM, or service network expansion using demographic and behavioral data layers.
What You Get

What a Network Planning engagement delivers

A typical 6–10 week engagement produces three categories of artefacts — research, models, and operational outputs your team can act on Monday morning.​

Data & Analysis
Data
Sociodemographic scoring layers
Competitor mapping and density analysis
Catchment area modeling (Huff / isochrone)
Population coverage and gap analysis
Models & Scoring
Model
Custom location attractiveness model
Cannibalization risk scoring
Multi-variable ranked location list
Prospective investment zone mapping
Outputs & Formats
Output
Prioritized location shortlist with scores
Interactive map dashboard
Exportable reports (PDF + data)
API access to spatial data layers
Technology

Powered by Placematic infrastructure + HERE Technologies

Best-in-class basemaps and routing from HERE, layered with proprietary Placematic spatial intelligence and AI scoring.

PROPRIETARY
Placematic
Spatial intelligence stack
Proprietary spatial APIs (geocoding, routing, isochrones)
UpInsight geomarketing platform
Custom AI scoring and modeling
360M+ address database across 108 countries
GOLD PARTNER
HERE Location Services
Mapping & mobility data
Digital maps and basemaps
Traffic and routing data
POI database
Partner since 2016

Frequently Asked Questions

Not listed here? Our team responds to scoping questions within one business day.

A typical engagement runs 4–8 weeks depending on network size, geography, and the number of data layers involved. We start with a scoping call to scope the model variables and define success criteria before any work begins.

Yes. We combine your internal data — existing locations, performance metrics, competitor lists — with Placematic spatial layers and HERE Technologies maps. The model is calibrated to your network, not built on generic assumptions.

Both options are available. Engagements typically deliver a prioritized location shortlist, scoring model, and interactive map dashboard via UpInsight. For clients who want ongoing access, we offer SaaS licensing so your team can run scenarios independently.

Yes — cannibalization analysis is a core component. We spatially model overlap between existing and candidate locations before any recommendation is made, so you can see the impact on your current coverage before committing.

All engagements are contracted and billed through Placematic USA LLC, based in Rolling Meadows, IL. For clients licensing HERE Technologies data as part of the project, Placematic handles the full commercial relationship — there is no separate HERE contract required.

Ready to find your next 100 locations?

We start with a scoping call to understand your network, your market, and your expansion goals.

Book a Demo

No commitment. No generic demo.