Solutions
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Retail

Know where to grow. See where you're losing.

Placematic gives retail and franchise networks the location analytics to make confident expansion decisions — powered by spatial data, sociodemographic layers, and territory intelligence.

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Explore UpInsight
upinsight.placematic · Phoenix metro · site analysis
S-14S-02S-07S-11CAND · 94
US Census
OwnCandidate✕ Competitor
Median HH income
$45k$140k+
Sites scored today
1,284
Avg site score
71.4▲
Candidates in review
27/ 42
HERE Gold Partner since 2016
Sociodemographic + competitive data in one platform
Used across retail, franchise, and service networks
The problem

Most retail expansion decisions are made with incomplete location data.

01

Gut-feel site selection

Opening stores based on gut feeling or basic demographics misses competitive pressure, trade area overlap, and real customer potential.
02

Silent cannibalization

Cannibalizing your own locations is invisible until it shows up in declining same-store sales — by then it's too late.
03

GIS tools built for specialists

Spreadsheets and generic GIS tools aren't built for network planning — they require experts and take weeks to produce insights.
The solution

Location intelligence built for retail network decisions.

/upinsight

Site Potential Analysis (UpInsight)

Score any location by demographic potential, competitive density, trade area catchment, and proximity to your existing network. Compare candidates side by side before committing.
/cannibalization

Cannibalization Detection

Model how a new location would affect nearby stores. Quantify revenue overlap before you sign a lease. Protect your existing network while you grow.
AB
/upgrid

Territory & Trade Area Management (UpGrid)

Define and visualize trade areas, franchise territories, and exclusive zones. Manage overlap, enforce boundaries, and track coverage across your entire network on a live map.
/competitive

Competitive Intelligence

Map competitor locations relative to yours. Identify white space where demand exists but competition is low. Find markets where you can win.
1600 E Gold...
How it works

From market question to location decision — in days.

01
Step
Upload your network
Bring in your existing locations, territories, and any internal sales or performance data — we'll give you an immediate baseline view of your network.
02
Step
Layer in market data
Sociodemographic data, competitor locations, and trade area models are applied automatically across your entire footprint.
03
Step
Make the call
Score candidates, model scenarios, and present findings to leadership — all from a single platform, no GIS expertise required.
Start with a scoped pilot
Products

Placematic products used by retail and franchise teams.

via Placematic
UpInsight
upinsight.placematic
Geomarketing analytics platform. Score locations, analyze trade areas, benchmark performance, and model network expansion scenarios — no GIS expertise required.
Learn more
UpGrid
upgrid.placematic
Territory management for franchise and retail networks. Define exclusive zones, manage trade area boundaries, and visualize your entire footprint on a live map.
Learn more
POST /v1/spatial{"waypoints": [[41.5,-88.1], ...],"mode": "pedestrian","constraints": { hos: true }}200 OK · 128 ms
Spatial API
spatial.placematic
Integrate location intelligence directly into your internal tools. Geocoding, trade area calculation, and spatial queries available via REST API for custom workflows.
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Use cases

Built for how retail expansion teams actually work.

New store site selection

Score hundreds of candidates with the same rigor.

Evaluate hundreds of candidate sites using consistent, data-driven scoring. Rank locations by potential and present findings to leadership with confidence.
Franchise territory planning

Define, assign, and protect territories.

Define, assign, and protect franchise territories based on population, demand, and existing network coverage. Eliminate disputes before they start.
STORE AMARKET ASTORE BMARKET B
Network performance review

Benchmark against true market potential.

Benchmark every location against its true market potential. Identify underperformers relative to their trade area — not just against network averages.

Frequently Asked Questions

Not listed here? Our team responds to scoping questions within one business day.

Our platform includes US population data, household income, age distribution, daytime population, and consumer spending patterns — layered on top of your own network data.

No. UpInsight is built for business users — analysts, expansion managers, and strategy teams. No GIS or coding expertise required.

Yes. You can import your own location data, sales figures, and custom attributes. The platform layers your data on top of market and competitor intelligence.

Yes. We offer a structured pilot scoped to your actual expansion question — typically a specific market or set of candidate sites. Reach out and we’ll define the scope together.

Ready to make smarter location decisions?

Tell us about your expansion challenge. We'll show you what Placematic can do for your network.

Book a Demo

No commitment required. Scoped pilot available.