Location infrastructure · B2B

The map is the
easy part now.

Your team can ship a location feature in a week. It can't license the data underneath it, keep that data current, or stay correct about geometry at scale. Placematic operates that layer — callable by your code or your agents, under one US contract.

Licensed, not scraped — Commercial map data, truck attributes, and traffic under contract. Rights your build can't generate.
Maintained, not generated once — Datasets refreshed on a schedule, versioned, with a changelog. A script that ran in March is not a data layer.
Correct at scale — Projections, topology, and edge cases that silently break generated spatial code — and cost real money when a territory is wrong.
One US contract — Placematic USA LLC signs, invoices in USD, and puts a named engineer on your account.
placematic - territories
Territory Heatmap
LIVE
D
W
M
Q
METRICS
Coverage
87.2%
+2.1
Density
4.8/km²
+0.3
Overlap
11.4%
−1.2
Open gaps
23
+4
LAYERS
Territories
Revenue heatmap
Routes
Competitors
Territory · NE-03 $2.4M rev +14.2% QoQ
Trusted by companies across industries
Arobs ATT Bianco Logistic Budmat Colmec Control System DHL eLeader Elicab EM Trans Eurocash Formula Frachtero Fulogics Gannet Greenlight Hogs JIT Logistik Legaltrans Logisat Lontext Makotsl MOBA Moobitum Movme Onyx oTanki Petrotrans Resco Rohlig Suus Satis SKK UAB Brunas Vemoco Via Way4Net WidziszWszystko Windsoft Yusen Arobs ATT Bianco Logistic Budmat Colmec Control System DHL eLeader Elicab EM Trans Eurocash Formula Frachtero Fulogics Gannet Greenlight Hogs JIT Logistik Legaltrans Logisat Lontext Makotsl MOBA Moobitum Movme Onyx oTanki Petrotrans Resco Rohlig Suus Satis SKK UAB Brunas Vemoco Via Way4Net WidziszWszystko Windsoft Yusen
FREE AUDIT
Paying for Google Maps? See what you'd save.
We analyze your current location API spend and show your cost on HERE through a Gold Partner. No commitment.
Who it's for

Built for companies that run on location.

Fleet & ELD
Telematics routing, territory coverage, driver-aware maps.
Logistics & Delivery
First-mile to last-mile planning on real road data.
Retail & Franchise
Site selection, territory design, competitive visibility.
Network Planning
Site scoring, catchment modeling, and expansion without cannibalization.
Field Services
Territory and route management for field operations teams.
SaaS & Product Teams
Drop-in APIs for geocoding, routing, and spatial features.
Featured Solutions

Purpose-built solutions

Beyond the core platform — specialized services with their own tools and deep domain focus.

Mobile & SDK icon — smartphone with map pin
01
MOBILE & SDK

Map & navigation features, built into your product

You have a SaaS, TMS or fleet platform that needs maps, routing or in-app navigation inside it. We design, build and ship the mapping layer directly into your product — from HERE licensing to code you own.
Native & Flutter · Truck routing · You own the code
EV Fleet Transition icon — electric delivery van with charging bolt
02
EV FLEET TRANSITION

The location intelligence behind fleet electrification

Going electric is a location decision. We analyze routes, depot location and local charging infrastructure to answer the questions only routing data can: will your routes fit, where will you charge, is your depot ready.
Free EV Readiness Score · Feasibility Reports
Dynamic Delivery Pricing icon — delivery route with price tag
03
DYNAMIC DELIVERY PRICING

Price every delivery by distance, traffic & vehicle type

Flat-rate delivery pricing leaves margin on the table. We calculate the real cost of every delivery — distance, live traffic, time windows, vehicle type — via embeddable widget or REST API.
Free calculator · Widget or API
Selected Work

Real projects, in production

A look at what we've built and delivered for companies that run on location.

placematic orlen parcel project
Network Expansion
181 priority locations identified
+1.98M
population reached
+2k m²
coverage gained
640
locations analyzed
A national operator with 1,000+ parcel lockers found where to expand without cannibalizing the existing network.
Spatial Analytics
Huff Gravity Model
HERE Routing
Fleet & ELD · US
Compliant routing, embedded
+100
fleet vehicles routed
1
contract
4
weeks to integration
Full HERE Location Services integration for a US ELD provider — truck routing with road restrictions, asset optimization, and the HERE Maps SDK embedded in their driver app.
HERE Routing API
Asset Optimization
HERE Routing
Truck Routing
Fleet Telematics · Europe
placematic inelo project
Weeks to production
Truck-aware
HGV routing
1 contract
all via us
Weeks
to production
Zero
HERE expertise needed
Embedded truck navigation built into their driver tablet app — HGV routing, dispatcher corridors, delivered as a codebase they own.
HERE Premium SDK
Flutter
Corridor Navigation
Offline Maps
Logistics & Distribution
placematic colmec project
Manual planning, automated
20-40%
% planning time reduced
100+
orders auto-optimized/day
50+
vehicles managed
A distribution company replaced manual route planning with a purpose-built dispatcher tool — HERE Routing, Optimization and Geocoding, with automatic re-optimization on every new order.
HERE Routing API
Optimization API
Geocoding
Healthcare & Medtech
placematic jutromedical project
Addresses matched to real facilities
99%
% match accuracy
50+
facilities verified
5k+
addresses processed
A healthcare startup needed to match user addresses to verified medical facilities — not just coordinates. A custom address intelligence layer built on Placematic spatial infrastructure.
Placematic Address API
Custom Geocoding
Data Enrichment
Address Analytics
Retail & E-commerce
placematic neonet project
Google Maps, replaced
60%
cost reduction vs Google
300+
store locations
14
days to launch
A European consumer-electronics retailer swapped Google Maps for a fully integrated store locator — Placematic Geocoding API and Pos-Eye, embedded directly in their website.
Pos-Eye
Placematic Geocoding API
Address Autocomplete
Store Locator
Platform

Tools built for location-driven businesses.

01

UpGrid

Territory management
Browser-based territory management for operations teams. Define service zones, assign locations, and query territory data via API. No GIS expertise required.
02

UpInsight

Geomarketing analytics
Spatial analytics platform for business teams making location decisions. Analyze territory performance, measure trade areas, and score new site opportunities.
03

Pos-Eye

Store locator
Embeddable store locator for multi-location brands. Mobile-friendly, HERE-powered maps, real-time autocomplete. Live on your website in days.
04

HERE Platform

Enterprise mapping & routing
Full access to HERE Technologies APIs — routing, geocoding, maps, SDK, tour planning, EV routing. One Placematic contract, no direct HERE account needed.
UpGrid
UpInsight
Pos-Eye
HERE
GRID VIEW · CHICAGO METRO
12,847 locations · 34 territories
+ Filter
Export
LOCATION
REVENUE
DENSITY
STATUS
North Shore Hub
$312K
4.8/km²
active
Loop District
$498K
9.2/km²
active
West Ridge
$188K
2.1/km²
review
INSIGHTS
Revenue per territory
$247K
Territory distribution
North34%
Central28%
South22%
West16%
AI SUGGESTION
Rebalance West Ridge — 22% lower density than peers.
Infrastructure

The location intelligence platform behind every use case

We operate our own spatial infrastructure and hold the HERE commercial license. That combination is the product — you call one API and get data you're contractually allowed to put in production.

EU & US data residency
99.9% uptime SLA
REST + gRPC, SDKs in 6 languages
Placematic APIs
Geocoding API
Custom parameters & data.
Addresses & Search
Autocomplete & validation.
Digital Maps API
Vector tiles, custom layers.
Routing API
Custom routing engine.
Transport & Logistics
Fleet, ETAs, ELD.
HERE APIs
Truck Routing API
Road restrictions & profiles
EV Routing API
Energy-aware routing
Distance Matrix API
Bulk route calculation
Tour Planning API
Multi-vehicle optimization
Mobile SDK
Integrate quickly
FREE TOOLS · NO SIGNUP

Try our location intelligence — free.

Working tools built on the same HERE-powered location data we use for enterprise clients. No credit card, no demo call.

Available now

EV Readiness Score

Score your fleet's readiness to go electric — 0–100, in 2 minutes.
Available now

EV Truck Route Check
for Tesla Semi

Check if an electric truck can run your lane on real range and Megacharger locations.
Available now

Charging Gap Map

See where fleet demand outruns charging supply — and where to build.
AI & AGENTS

Your agent shouldn't guess about geography.

Language models produce coordinates that look right and frequently aren't. Placematic returns looked-up answers — geocoding, routing, territory assignment, coverage - over REST, callable from Cursor, Claude Code, Claude, ChatGPT and custom agents.

Looked up, not generated — every answer resolves against licensed data, not model recall.
Read-only — every tool is a query. No write, update or delete operation exists in the schema.
Sourced — responses state which dataset answered and when it was last refreshed.
Auditable — every answer rate limits and request logs scoped to the calling credential.
Agent
Can our 53-ft dry van reach 2300 W Peterson Ave, Chicago, IL 60659?
Tool call
placematic_geocode
address: 2300 W Peterson Ave, Chicago, IL 60659 country: United States administrative: Illinois · Cook · West Rogers Park position: 41.99079,-87.68756  ·  access: 41.99055, -87.68755
placematic_route
profile: truck height: 13'6"  ·  weight: 80,000 lb
Response 200 OK
route: compliant avoided: "12'6" clearance — W Peterson Ave" detour: available (+1 mi, +2.7 min)
── Source ── HERE road network · truck attributes Licensed · refreshed quarterly (contractual)

Gold Partner

HERE Technologies

HERE powers part of our location data layer. Our platform, APIs, and spatial infrastructure are built and operated by Placematic.

Frequently Asked Questions

Short answers to the questions our customers ask most often. Need more detail? Book a demo and we'll walk through your specific setup.

Placematic is a Location Intelligence SaaS company based in Rolling Meadows, IL. We do three things: we build and operate our own spatial software (UpGrid for territory management, UpInsight for geomarketing analytics, Pos-Eye for store locators), we run proprietary location APIs (geocoding, routing, address search, digital maps), and we deliver HERE Technologies location services to B2B companies as a HERE Gold Partner since 2016. One vendor, one contract, one team that understands all three layers.

Yes. Get a Free Location API Key – submit a request at https://placematic.com/api-key/ and we’ll set up access within same business day. For SaaS products (UpGrid, UpInsight, Pos-Eye), we configure a working environment with your data. For APIs, we provide credentials tied to your specific use case. No credit card required. No automatic conversion to a paid plan.

Placematic USA LLC is always the contracting and billing party for all HERE services. You sign one agreement with Placematic — we handle the HERE relationship on the backend. You never negotiate with HERE directly, never receive a HERE invoice, and never need a direct HERE account. This is one of the core benefits of licensing through a HERE Gold Partner.

You can start with exactly what you need. A fleet tech company can take just HERE Routing API and HERE Maps SDK. A retail chain can take just UpGrid for territory management. A SaaS team can take just the Geocoding API. There’s no requirement to bundle products — though many clients expand over time as they discover adjacent use cases.

UpGrid, UpInsight, and Pos-Eye are priced per plan based on the number of POI locations in your account — no usage-based surprises. If your plan includes HERE API calls (for maps, geocoding, or routing inside the platform), those are covered under your Placematic contract. You don’t separately license HERE or pay HERE directly for anything Placematic delivers.

Direct HERE contracts involve procurement negotiation, minimum volume commitments, no integration support, and separate billing. Through Placematic you get a single agreement, faster access (pilot within 1 business day), direct engineering support from our team, and the option to combine HERE APIs with Placematic’s own spatial software and APIs — all under one invoice. As a HERE Gold Partner since 2016, we also have access to partner pricing tiers not available to direct customers at standard volumes.

Fleet technology and ELD providers, logistics and last-mile delivery, retail and franchise networks, field services and field operations teams, and SaaS product teams embedding location features. If your product or operations depend on routing, geocoding, territory management, or spatial analytics — there’s a Placematic solution for your use case.

The integration code, yes — probably in an afternoon. What that doesn’t produce is a commercial license to use map data in production, truck restriction attributes, a dataset that refreshes next month, or anyone accountable when a route is wrong. Placematic sells those four things. The code around them is the easy part.

Yes. We publish an MCP server and REST endpoints designed for agent use — deterministic responses, explicit data versioning, source citation on every result, and per-agent rate limiting. See https://placematic.com/mcp/.

Location data is already in your business. Let's put it to work.

20-minute demo, tailored to your stack. No slideware.


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