Location Intelligence · B2B platform

Your business runs on location data.
We make it work.

Placematic builds spatial software and location APIs for companies that need more than a map — because real business decisions require real location infrastructure.

Google Maps is not a business tool
Your competitors use spatial data​
Location data lives in your systems — we build the layer that reads them​
HERE Technologies Gold Partner​
placematic - territories
Territory Heatmap
LIVE
D
W
M
Q
METRICS
Coverage
87.2%
+2.1
Density
4.8/km²
+0.3
Overlap
11.4%
−1.2
Open gaps
23
+4
LAYERS
Territories
Revenue heatmap
Routes
Competitors
Territory · NE-03 $2.4M rev +14.2% QoQ
Trusted by companies across industries
Arobs ATT Bianco Logistic Budmat Colmec Control System DHL eLeader Elicab EM Trans Eurocash Formula Frachtero Fulogics Gannet Greenlight Hogs JIT Logistik Legaltrans Logisat Lontext Makotsl MOBA Moobitum Movme Onyx oTanki Petrotrans Resco Rohlig Suus Satis SKK UAB Brunas Vemoco Via Way4Net WidziszWszystko Windsoft Yusen Arobs ATT Bianco Logistic Budmat Colmec Control System DHL eLeader Elicab EM Trans Eurocash Formula Frachtero Fulogics Gannet Greenlight Hogs JIT Logistik Legaltrans Logisat Lontext Makotsl MOBA Moobitum Movme Onyx oTanki Petrotrans Resco Rohlig Suus Satis SKK UAB Brunas Vemoco Via Way4Net WidziszWszystko Windsoft Yusen
Who it's for

Built for companies that run on location.

Fleet & ELD
Telematics routing, territory coverage, driver-aware maps.
Logistics & Delivery
First-mile to last-mile planning on real road data.
Retail & Franchise
Site selection, territory design, competitive visibility.
Network Planning
Site scoring, catchment modeling, and expansion without cannibalization.
Field Services
Territory and route management for field operations teams.
SaaS & Product Teams
Drop-in APIs for geocoding, routing, and spatial features.
Platform

Tools built for location-driven businesses.

01

UpGrid

Territory management
Browser-based territory management for operations teams. Define service zones, assign locations, and query territory data via API. No GIS expertise required.
02

UpInsight

Geomarketing analytics
Spatial analytics platform for business teams making location decisions. Analyze territory performance, measure trade areas, and score new site opportunities.
03

Pos-Eye

Store locator
Embeddable store locator for multi-location brands. Mobile-friendly, HERE-powered maps, real-time autocomplete. Live on your website in days.
04

HERE Platform

Enterprise mapping & routing
Full access to HERE Technologies APIs — routing, geocoding, maps, SDK, tour planning, EV routing. One Placematic contract, no direct HERE account needed.
UpGrid
UpInsight
Pos-Eye
HERE
GRID VIEW · CHICAGO METRO
12,847 locations · 34 territories
+ Filter
Export
LOCATION
REVENUE
DENSITY
STATUS
North Shore Hub
$312K
4.8/km²
active
Loop District
$498K
9.2/km²
active
West Ridge
$188K
2.1/km²
review
INSIGHTS
Revenue per territory
$247K
Territory distribution
North34%
Central28%
South22%
West16%
AI SUGGESTION
Rebalance West Ridge — 22% lower density than peers.
Infrastructure

Location infrastructure for every use case.

A single contract, a single SDK, and production SLAs. Because we operate our own spatial infrastructure, you can mix our APIs with HERE's enterprise map stack and only pay for what you actually call. This means no vendor juggling, no separate negotiations.

What's included:

EU & US data residency
99.95% uptime SLA
REST + gRPC, SDKs in 6 languages
Placematic APIs
Geocoding API
Custom parameters & data.
Addresses & Search
Autocomplete & validation.
Digital Maps API
Vector tiles, custom layers.
Routing API
Custom routing engine.
Transport & Logistics
Fleet, ETAs, ELD.
HERE APIs
Truck Routing API
Road restrictions & profiles
EV Routing API
Energy-aware routing
Distance Matrix API
Bulk route calculation
Tour Planning API
Multi-vehicle optimization
Mobile SDK
Integrate quickly
PLACEMATIC AI

Placematic AI for Location Intelligence.

Your location data, now with intelligence built in.

Natural-language questions over your location data and ours
Site scoring and ranking with explainable inputs
Automatic cohort and cluster discovery across territories
Grounded answers — every recommendation cites its sources
Placematic AI · Ask your location data
Where should we open our next 3 stores within a 60-min drive of Chicago?
3 RECOMMENDATIONS
1
Naperville — Route 59 corridor
high HH income · low competitor density
94
SCORE
2
Schaumburg — Woodfield edge
traffic anchor · weak dwell coverage
88
SCORE
3
Oak Brook — 22nd St
matches performer profile (Cluster B)
82
SCORE
SOURCESPOI (2.1M)CensusHERE trafficYour CRM

Gold Partner

HERE Technologies

HERE powers part of our location data layer. Our platform, APIs, and spatial infrastructure are built and operated by Placematic.

Frequently Asked Questions

Short answers to the questions our customers ask most often. Need more detail? Book a demo and we'll walk through your specific setup.

Placematic is a Location Intelligence SaaS company based in Rolling Meadows, IL. We do three things: we build and operate our own spatial software (UpGrid for territory management, UpInsight for geomarketing analytics, Pos-Eye for store locators), we run proprietary location APIs (geocoding, routing, address search, digital maps), and we deliver HERE Technologies location services to B2B companies as a HERE Gold Partner since 2016. One vendor, one contract, one team that understands all three layers.

Yes. We offer a structured pilot scoped to your actual use case — not a generic sandbox. Submit a request at placematic.com/start-trial/ and we’ll set up access within 1 business day. For SaaS products (UpGrid, UpInsight, Pos-Eye), we configure a working environment with your data. For APIs, we provide credentials tied to your specific use case. No credit card required. No automatic conversion to a paid plan.

Placematic USA LLC is always the contracting and billing party for all HERE services. You sign one agreement with Placematic — we handle the HERE relationship on the backend. You never negotiate with HERE directly, never receive a HERE invoice, and never need a direct HERE account. This is one of the core benefits of licensing through a HERE Gold Partner.

You can start with exactly what you need. A fleet tech company can take just HERE Routing API and HERE Maps SDK. A retail chain can take just UpGrid for territory management. A SaaS team can take just the Geocoding API. There’s no requirement to bundle products — though many clients expand over time as they discover adjacent use cases.

UpGrid, UpInsight, and Pos-Eye are priced per plan based on the number of POI locations in your account — no usage-based surprises. If your plan includes HERE API calls (for maps, geocoding, or routing inside the platform), those are covered under your Placematic contract. You don’t separately license HERE or pay HERE directly for anything Placematic delivers.

Direct HERE contracts involve procurement negotiation, minimum volume commitments, no integration support, and separate billing. Through Placematic you get a single agreement, faster access (pilot within 1 business day), direct engineering support from our team, and the option to combine HERE APIs with Placematic’s own spatial software and APIs — all under one invoice. As a HERE Gold Partner since 2016, we also have access to partner pricing tiers not available to direct customers at standard volumes.

Fleet technology and ELD providers, logistics and last-mile delivery, retail and franchise networks, field services and field operations teams, and SaaS product teams embedding location features. If your product or operations depend on routing, geocoding, territory management, or spatial analytics — there’s a Placematic solution for your use case.

Location data is already in your business. Let's put it to work.

20-minute demo, tailored to your stack. No slideware.

    or pick a time directly: