Build the product.
We'll handle the location layer.

Placematic operates a licensed location layer — commercial map data, geocoders, routing, truck attributes and territory logic — and gives you three ways to use it. Call the API: geocoding, autocomplete, tiles, routing and vehicle profiles over plain REST, with mobile SDKs where you need them. Open a ready-made app: UpGrid for territory management, UpInsight for geomarketing analytics, Pos-Eye for store locators. Or have us build it into your product: maps, truck routing or in-app navigation shipped inside your SaaS, TMS or fleet platform, as a codebase you own. We’ve been a HERE Technologies Gold Partner since 2016 and contract through Placematic USA LLC in Rolling Meadows, IL.

You start with exactly what you need. A fleet tech company often takes just the routing API and the maps SDK. A retail chain often takes just UpGrid. A SaaS team often takes just geocoding. There’s no requirement to bundle, and adding a second piece later is a change to an existing contract, not a new procurement cycle. Many clients do expand over time as they find adjacent use cases.

Yes, and the evaluation runs against production, not a sandbox. For APIs: request a key at placematic.com/api-key and we’ll set up access within one business day, tied to your specific use case. It calls the same endpoints as production against the same data — not sample responses. For the apps: we configure a working environment with your own data, so you evaluate against your network rather than a demo dataset. No credit card, no automatic conversion to a paid plan.

Yes — and it’s written into your agreement rather than left to a public terms page you have to interpret. Geocoded addresses attached to your own records stay in your database; you don’t re-query the same address every time a user loads a screen. The exact retention and caching scope depends on which APIs you use, so we state it for your use case before you sign, not after. That’s the practical difference between licensed data and a metered platform where re-querying is the business model.

Yes. Tiles are served over a standard endpoint and you render them with MapLibre, Leaflet or your own client — there’s no proprietary JavaScript you have to adopt, and none you’d have to unpick if you ever moved. The mobile SDKs exist for in-app maps and turn-by-turn navigation, where you do want a native component. Everything else is yours to render.

You tell your named engineer, not a ticket queue. We reproduce it, trace it to the dataset, and either correct it on our side or escalate it upstream with your case attached. Data issues get a response rather than a deflection — which is the practical difference between a licensed relationship and a self-service platform.

Placematic USA LLC is always the contracting and billing party for all HERE services. You sign one agreement with Placematic — we handle the HERE relationship on the backend. You never negotiate with HERE directly, never receive a HERE invoice, and never need a direct HERE account. This is one of the core benefits of licensing through a HERE Gold Partner.

Direct HERE contracts involve procurement negotiation, minimum volume commitments, no integration support, and separate billing. Through Placematic you get a single agreement, faster access (pilot within one business day), direct engineering support from our team, and the option to combine HERE APIs with Placematic’s own spatial software and APIs — all under one invoice. As a HERE Gold Partner since 2016, we also have access to partner pricing tiers not available to direct customers at standard volumes.

UpGrid, UpInsight and Pos-Eye are priced per plan based on the number of POI locations in your account — no usage-based surprises. If your plan includes HERE API calls (for maps, geocoding or routing inside the platform), those are covered under your Placematic contract. You don’t separately license HERE or pay HERE directly for anything Placematic delivers.