Territory management
Geomarketing analytics
Store locator for your website
Address to coordinates
Real-time address autocomplete
Embeddable map tiles
Single and multi-stop routing
Maps for transport & logistics
Full Placematic Spatial API overview
HERE Gold Partner — one contract, full support
Your savings vs Google Maps — free
Building fleet software or an ELD platform
Running a delivery network or distribution operation
Managing a multi-location retail or franchise network
Expanding a location network or planning new sites
Territory and route management for field teams
Adding location features to a software product
Assessing whether your fleet is ready to go electric
Pricing deliveries by distance, traffic and vehicle type
Building maps and navigation into your product
API credentials scoped to your use case
Custom volumes, bundles, and support
See HERE in action with our team
Estimate your costs with the API calculator
Full HERE Location Services overview
HERE vs Google Maps, Mapbox & more
Test and explore HERE APIs in the browser
Free tools for converting HERE location data
Create, edit, and validate GeoJSON in the browser
Truck-compliant routes with road restrictions
Multi-stop fleet route optimization
Bulk travel time and distance calculation
Energy-aware routing for electric vehicles
Travel-time service area calculation
Real-time traffic overlays and road incidents
High-resolution satellite and aerial imagery
Fleet-specific map rendering with truck restrictions
Address to coordinates at scale
GPS coordinates to structured address
Bulk address processing at enterprise scale
Search and discover millions of POIs globally
Hybrid GPS, Wi-Fi and indoor positioning
GPS trace matching with speed and compliance data.
Multi-vehicle fleet tour optimization
Build map-powered iOS, Android and web apps
A field-tested breakdown for enterprise engineering teams evaluating HERE and Azure Maps — routing, geocoding, truck constraints, pricing, and Azure ecosystem fit compared. Including one fact most comparisons miss: Azure Maps runs on HERE data.
HERE
data
powers Azure Maps too
35
%
lower routing costvs Azure Maps
1
DAY
API KEY TURNAROUND
10
YR
HERE GOLD PARTNER
TL;DR · The verdict
Placematic has been integrating HERE into production enterprise systems since 2016. This table reflects real-world implementation experience, not marketing specs.
Azure Maps charges a premium for the Microsoft infrastructure layer. Going directly to HERE through Placematic removes that overhead.
HERE pricing via Placematic partner tier as of June 2026. Azure Maps pricing based on publicly available Gen2 rates. Azure Maps Gen1 pricing tier deprecated — retirement date September 15, 2026. Contact us for a HERE custom quote based on your volume.
Azure Maps wins for Azure-native enterprise teams. For everyone else, HERE direct is faster, cheaper, and simpler.
Key technical differences that matter when choosing between HERE directly and Azure Maps for production deployments.
Both HERE and Azure Maps offer commercial vehicle routing with truck-specific constraints including weight, height, HazMat classifications, and tunnel restrictions. Azure Maps truck routing supports vehicle dimensions, cargo rules, weight limits, bridge height, and emissions constraints — a solid implementation for standard fleet use cases.
HERE extends the constraint set to 30+ parameters with deeper ELD-specific integration for North American compliance scenarios. At $2.92 vs $4.50 per 1,000 requests, HERE is also 35% cheaper for routing at equivalent volumes.
Azure Maps geocoding uses HERE and TomTom map data — the same underlying data as HERE Geocoding API directly. The difference is cost: Azure Maps charges $4.50 per 1,000 geocoding transactions. HERE Geocoding via Placematic charges $0.88 per 1,000 requests — an 80% reduction for the same data quality.
Azure Maps adds batch geocoding support and returns confidence levels for matches, with coverage across 200+ countries. HERE Geocoding API matches these capabilities with native batch processing and fully structured address output.
Azure Maps integrates natively with Azure IoT Hub, Azure Digital Twins, Power BI, Azure Event Grid, and Logic Apps, with Azure Entra ID authentication requiring no separate API key management. For enterprise teams already operating deeply within Azure infrastructure, this native integration reduces setup complexity and allows unified billing through an existing Azure subscription.
HERE via Placematic requires custom integration for Azure services — manageable for most teams but adds setup overhead for Azure-native architectures. If your fleet IoT data flows through Azure IoT Hub and your dashboards run on Power BI, Azure Maps' native connectors may justify the price premium.
Azure Maps Gen1 pricing tier is deprecated and will be retired on September 15, 2026. Teams on Gen1 must migrate to Gen2 before that date or their accounts will be automatically updated — creating operational overhead and potential service disruption during the migration window.
HERE pricing through Placematic is contractual with no planned deprecations. The HERE API has maintained stable versioning and pricing for enterprise customers. For teams planning 2–3 year production deployments, pricing predictability is a meaningful operational advantage.
“We cut our routing bill by more than half moving from Google Maps to HERE through Placematic — and finally got truck-legal ETAs our dispatchers trust.“
VP Engineering · US logistics platform
Yes — Azure Maps is powered by map data from HERE Technologies and TomTom, the same data that powers Bing Maps. When you use Azure Maps routing or geocoding, you are consuming HERE location data through a Microsoft API layer. Going directly to HERE through Placematic gives you the same underlying data with more control, better pricing, and without the Azure dependency.
Azure Maps makes sense when your team is deeply embedded in the Microsoft Azure ecosystem — using Azure IoT Hub, Azure Digital Twins, Power BI, Azure Event Grid, or Azure Logic Apps, with Azure Entra ID authentication requiring no separate API key management and billing flowing through your existing Azure subscription. Outside that scenario, going directly to HERE via Placematic is simpler, cheaper, and gives you more flexibility.
Azure Maps charges $4.50 per 1,000 transactions for routing and geocoding above a free tier of 5,000 requests/month. HERE Routing API via Placematic starts at $2.92 per 1,000 requests, and HERE Geocoding at $0.88 per 1,000 requests above 30,000 free requests/month. HERE is 35% cheaper for routing and 80% cheaper for geocoding at equivalent volumes — for the same underlying map data.
Both platforms offer truck routing with vehicle constraints including weight, height, HazMat, and tunnel restrictions. Azure Maps truck routing supports vehicle dimensions, cargo rules, weight limits, bridge heights, and emissions zones. HERE extends the constraint set to 30+ parameters with deeper ELD-specific integration for North American compliance scenarios. For standard commercial vehicle routing both are comparable — for complex multi-regulation fleet compliance, HERE goes deeper.
Yes — HERE via Placematic requires no Azure subscription, no Microsoft account, and no credit card to start testing. Request your API key at placematic.com/start-trial/ and receive credentials within 1 business day. Azure Maps requires an active Azure subscription with billing configured before you can access any API beyond the most limited free usage.
Azure Maps Gen1 pricing tier is deprecated and will be retired on September 15, 2026. Teams on Gen1 must migrate to Gen2 before that date. Azure Maps as a product continues under Gen2, but the forced migration creates operational overhead for existing Gen1 users. HERE pricing through Placematic is stable with no planned deprecations or forced migrations.
Placematic is a HERE Gold Partner with 10 years of production integrations. You get faster API access, lower pricing through our partner tier, and a dedicated integration team — none of which are available when purchasing HERE directly at standard rates.
No demo call. No credit card. API key within 1 business day.
HERE Gold Partner since 2016 · Full integration support · Placematic USA LLC